“Traditionally, credit scores are calculated based on past borrowing history and a few other simple measures such as being on the electoral roll and frequency of credit applications,” explains co-founder and CEO Freddy Kelly. “These existing scores are a very weak signal of financial health as they don’t consider an individual’s day-to-day income and expenditure. Because of this, many borrowers are forced to pay higher interest rates or are rejected entirely”.

https://techcrunch.com/2020/04/15/credit-kudos/