According to Ross, the company was founded out of a problem he saw in the market. When his daughter went to college and started working she earned enough to cover her expenses, but her income timing didn’t match her cash flow needs, so she had to ask her parents for occasional loans. Ross wasn’t stoked by the situation, until he dug into it more closely and found that the payroll system of today doesn’t always match well with the cash needs of workers.

https://techcrunch.com/2020/04/16/everee-raises-a-10m-series-a-to-scale-its-worker-friendly-payroll-software-service/