California based employee tax and benefits platform raised $2.4m in Seed funding led by Gradient Ventures.
“There were intranet pages full of logos of benefits that we never used,” Chen said. “A lot of them were really great deals, but most of them didn’t really fit my individual needs.” Figuring out tax-advantaged benefits could also be a headache. For example, Chen lost a commuter card with money and couldn’t get it replaced because she didn’t have the right log-in information. “None of these experiences made us particularly excited to continue engaging with benefits, and we were effectively leaving lots of money on the table,” Chen said.