TechCrunch wanted to know more, so we corresponded with Joshua Motta, the company’s co-founder and CEO. First, we wanted to know if Coalition had juiced its sales and marketing spend in the last year, perhaps pushing its customer number through brute force and heavy spend. According to Motta, the answer appears to be not really: Coalition’s insurance products are sold by insurance brokers across the country. While we’ve grown our internal sales and marketing team from 5 to 13 people [year-over-year], we’ve appointed over 1,000 new brokers in the same period, each of whom was driven by an interest to help their clients manage growing cyber risks.

https://techcrunch.com/2020/05/20/cybersecurity-insurance-startup-coalition-raises-90m-series-c/