“Admittedly, property accounting doesn’t sound like a very sexy opportunity for disrupting a global market,” said Proper Founder and CEO Mark Rojas. “But a taxi service didn’t sound sexy until Uber used it as an entry point for creating a global logistics network. With Proper, accounting is our entry point for eventually processing all transactions surrounding property – the most valuable asset class in the world.”

https://www.housingwire.com/articles/proper-raises-4-8-million-to-become-the-uber-of-property-accounting/