One of the most discussed trends in markets this year has been individual investors' renewed embrace of stocks, fueled in part by coronavirus-fueled volatility and free trading apps like the one from Robinhood Markets Inc. Proponents say fractional trading has helped democratize access to the stock market.
“I can buy stock in companies I could never afford,” said Jacob Gonzalez, 34 years old, who trades fractional shares on Fidelity and Robinhood. “I’ve got Tesla now. I’ve got Amazon.”