As online purchases increase and consumers look for more ways to save due to Covid-19, buy-now-pay-later has accelerated in popularity.
Doug Bland, SVP, global credit, PayPal, says: "With Pay in 4, we're building on our history as the originator in the buy now, pay later space, coupled with PayPal's trust and ubiquity, to enable a responsible and flexible way for consumers to shop while providing merchants with a tool that helps drive sales, loyalty and customer choice."
https://www.finextra.com/newsarticle/36487/paypal-introduces-interest-free-buy-now-pay-later-product