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Media Brands include Cycle World, Motorcyclist, Dirt Rider, Motorcycle Cruiser, UTV Driver, ATV Rider, and Cycle Volta. Combining these brands with Octane's frictionless financing experience will help more consumers discover and connect with the vehicles of their dreams.
"We are acquiring these titles because we want to support brands that get people excited about powersports," said Jason Guss, CEO of Octane. "Our goal for this acquisition is to ensure that unbiased product reviews, rigorous and objective testing, and informed storytelling will continue to be available to powersports enthusiasts. When combined with Octane's financing platform and dealership partners, consumers will soon be able to go directly from researching their dream vehicle to owning it, in a fast, seamless process."
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