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Purchasing goods without having to check out saves customers time and annoyance while allowing retailers to upgrade their operations. While the promise of convenience and streamlined operations fuels funding for checkout-free technology, replacing existing payment solutions is an even bigger opportunity.
When checkout-free shopping provides brick-and-mortar retailers with a more direct relationship with their customers, they can easily add payments to that relationship, cutting out payment processors and reaping the rewards. New payment methods are intuitively available if consumers never have to pull out their wallet. Direct ACH transfer, for instance, is far closer to feeless, costing less than 1 cent per transaction. Merchants could share this retrieved economic surplus with their customers in the form of lower prices and loyalty programs.
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