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The card issuer giant made an undisclosed strategic investment in the start-up back in May 2018. Now merged, the two plan to offer “a flexible and low-cost platform” which “connects to multiple networks for new flows” throughout LatAm and beyond.
Ruben Salazar, Visa’s innovation and product head for LatAm and the Caribbean, says the deal will help Visa offer a host of better products in these regions. These products will centre around tokenisation, multi-rail integration, identity validation, authentication and risk. The acquisition also fits into Visa’s network-of-networks strategy, according to Eduardo Coello, Visa’s regional president for these two regions. “YellowPepper’s technology, which acts like a ‘universal adapter’, will be key to build on our ’network-of-networks’ strategy to become a single point of access for initiating any transaction type and enabling the secure movement of money.”
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