A growing group of fintech startups is developing child-friendly tools and resources geared at promoting financial literacy. Venture investors are increasingly getting on board, putting over $400m in the past couple years into companies offering savings platforms for children, young people and parents.
“We surveyed parents on what kind of platform they wanted, and they told us that they didn’t want children to just spend, but to learn how to save money and learn about financial literacy,” Van Court, founder and CEO of Goalsetter, said in an interview.