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Founded in 2012, Oscar earlier focused on selling insurance plans under the Affordable Care Act, also known as Obamacare. The company, most recently valued at $3.2b in a 2018 funding round, now has 529,000 members and serves 291 counties in 18 states, according to the filing. The company’s plans follow the public markets success of Lemonade Inc., another New York-based, venture-backed insurer.
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“When it came time to start our business, we wanted to let our members know that we were not a faceless health insurer whose logo lives on a card in their wallets,” they said. “We wanted to communicate that we could help them navigate the health-care landscape like a doctor in the family would. So we chose a real name.”
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