“Our borrowers are school teachers… are social workers. When you live in those larger cities with higher costs of living they can’t afford the financial shocks that they could if they lived in Dayton, Ohio,” said Holoway.

https://techcrunch.com/2021/02/10/la-based-solo-funds-raises-10-million-to-offer-an-alternative-to-predatory-payday-lenders/