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The group’s mandate is to explore ways to integrate blockchain across the league’s business. The move comes amid the exploding popularity of NBA Top Shot, digital collectibles that are being sold by league licensing partner Dapper Labs on its Flow blockchain. More than 200,000 people entered a recent Top Shot release, and the resale marketplace has seen more than $300m in sales.
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“It has very little to do with Top Shot,” Cuban said in an email. “It’s about blockchain applications, of which Flow is just one option.”
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