Rally founder Rob Petrozzo said, “We’ve always had a focus on the assets that matter most to our investors and the assets that have the most cultural significance, too. Our goal has always been to find the assets with the most interesting stories and particularly those that will continue to write new stories and remain relevant in the future.” The new funding will allow for expanding into new categories, adding to its team, and folding in tangible and nontangible assets “that are most relevant.” he said. Citing the changing landscape as indicated by the keen interest in NFTs and the creator economy, Petrozzo said the company “will be able to prioritize access to those firms.”

https://wwd.com/fashion-news/fashion-scoops/rally-lines-up-30-million-in-series-b-funding-1234823786/