Gifting can be powerful. According to one study the company cites, customers who feel emotionally connected to a brand have been shown to create a 306% higher lifetime value. Meanwhile, schemes like corporate gifts, branded merchandise, loyalty programmes and vouchers don’t work, claims &Open. Jonathan Legge said: “Customers will choose brands who prioritize care and connection over transactional relationships. A thoughtful gift can make all the difference — both for a customer’s experience and their advocacy and loyalty to a brand.”

https://techcrunch.com/2021/05/20/open-raises-7-2m-from-first-round-capital-and-localglobe-to-send-gifts-at-scale/