Arjun Ahluwalia, co-founder and chief executive of Jai Kisan, said financial services is crucial for these individuals as their entire economy depends on it. “The ability to buy now and pay later is how most people shop for things in India. Credit is an expectation by the Indian customer — it’s not a value added service,” he told TechCrunch in an interview. “If there is availability of formal financing to customers, it’s not just the customer who does well. The entire ecosystem that revolves around that customer benefits,” he said, pointing to the rise of Bajaj Finance, which has helped several businesses flourish in India by giving credit to customers at the time of purchase, and Xiaomi, India’s largest smartphone vendor, which sells a large number of its devices to customers on monthly installment plans.

https://techcrunch.com/2021/05/30/jai-kisan-a-fintech-startup-aimed-at-rural-india-raises-30-million/