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It's a strategy that resembles competing propositions from other fintech companies, but founder and CEO Dee Choubey said what sets MoneyLion apart is its approach to serve customers across the financial needs spectrum, from times of "excess" — through banking, cash management and e-commerce features — to times of need, with offerings such as its Instacash cash advance product, as well as personal and credit-builder loans.
"We're building a data-driven 'super app' for hardworking Americans," Choubey said. "Eighty percent of Americans oscillate between times of excess and times of need, and it's never constant for them. Our ability to use our proprietary technology stack, our data advantage, and our intimate knowledge of our user base to build products for those inflection points really sets us apart."
https://www.bankingdive.com/news/inside-moneylions-quest-to-become-a-financial-super-app/604235/
