The insurance broker has entered into a “placement agent agreement” with NYDIG. Through its broker-dealer, MML Investors Services (MMLIS), MassMutual will offer qualified customers access to a Bitcoin fund, providing “an alternative and efficient way to invest” in the primary cryptocurrency.
“As MassMutual explores ways to integrate cryptocurrency into different areas of its business, MMLIS saw a growing demand from our financial professionals and their clients to gain bitcoin exposure.” – commented Daken Vanderburg – Head of Investments at MMLIS.