“This whole business is built around trust,” said Misra in an interview with TechCrunch. “Unlike a norm in some circles of the startup ecosystem where you are expected to break things and move fast, in our business we have to spend time with customers to build that trust,” he said.

https://techcrunch.com/2021/08/26/indiagold-raises-12-million-for-its-gold-focused-digital-alternative-credit-platform/