Salt Lake City based payroll startup raised $22m in Series A funding led by Core Innovation Capital.
Davis said that, in her view, companies are ready to raise a Series A when they have both have a product in market and customer traction, so it made sense for Atomic to raise this particular round now. She added that her company was offered more capital last year, but that it wasn’t ready to take on the funds. But with market demand demonstrated for Atomic’s direct deposit product, she explained, and a few preemptive term sheets, the startup decided that now was the right time.