"I've always had this vision of creating a new type of investing," Barsema, the startup's president, told Chicago Inno. "I like to call it protective investing. You have insurance on your home or your apartment. You have insurance on your car. But you probably don't have insurance on your portfolio. That never made any sense to me."

https://www.bizjournals.com/chicago/inno/stories/fundings/2021/10/12/halo-investing-raises-100m.html