Meta (fka Facebook) announced that creators will soon be able to share custom web links directing their fans to pay them for subscriptions using Facebook’s native payments system. If a fan signs up through the link rather than Apple’s in-app subscription, the creator will keep all of the money minus taxes.
“As we build for the metaverse, we’re focused on unlocking opportunities for creators to make money from their work,” Zuckerberg said in a Facebook post. “The 30 percent fees that Apple takes on transactions make it harder to do that, so we’re updating our Subscriptions product so now creators can earn more.”