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Founded in Paris three years ago, Sorare’s valuation has grown from $270m to $4.3b. Japanese multinational conglomerate SoftBank led its latest round of funding in September. According to co-founder and CEO Nicholas Julia, half a million users joined the platform organically, without any marketing.
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When asked about the future of the NFT industry within five to ten years, Julia said the following: “NFTs will be the underlying technology for everything of value on the web. It could be monetary value or it could be personal value. I was mentioning your identity earlier on, so that’s something an NFT could carry for you on the web. It’s going to be invisible.”
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