Lemonade, which went public last year, last week debuted an auto-insurance product called Lemonade Car, currently being sold in Illinois with plans to roll out the offering in other states. Buying Metromile helps New York-based Lemonade build up that business while giving it auto-claims data and a team that’s worked in the business for a decade.
“They have been down this road billions of times, and their proprietary data and machine-learning algorithms can vault us over the most time and cost-intensive parts of the journey,” Lemonade Chief Executive Officer Daniel Schreiber said in the statement. “In a vast and competitive market like auto insurance, today’s deal is a huge unlock of value for our customers and shareholders.”