“We built a full-stack checkout platform that gives merchants ultimate control of the user experience and helps them build trust with consumers at checkout. Simpl is like a Khata or a Tab for online commerce. This intuitive user experience, built on the bedrock of trust, will enable a larger e-commerce market and will lead to greater adoption of mobile payments in India and the rest of the world,” he said.

https://techcrunch.com/2021/11/30/india-fintech-simpl-raises-40-million/