“We are building a branded network for the benefit of all merchants and consumers – merchants who work with us benefit from being part of the ecosystem for example a more seamless checkout, customer awareness and comfort with the payment method – alongside all the obvious benefits of much cheaper payments, lower fraud, instant refunds etc.”

https://techcrunch.com/2022/02/14/banked-raises-20m-series-a-led-by-bank-of-america-and-edenred-for-us-expansion/