“We proactively contract and work with program providers, benefits providers, service providers, and we embed these solutions into the marketplace. We give employees the chance to pick and choose based on their needs, and sometimes we bundle up [services] and personalize the experience so that employees can find out about programs that they otherwise wouldn’t have, right before coming in. We also allow the companies to let us know which types of solutions that they’d like to see, so we expand that marketplace both ways.”

https://techcrunch.com/2022/03/08/forma-raises-new-funding-to-make-employee-benefits-more-flexible/