"In other words, there is room for more than just one foreign exchange product. It’s not a one-size-fits-all industry. Customers will end up picking a service depending on the corridor they use most often, their average transfer size and the additional features they might need."

https://techcrunch.com/2022/03/09/atlantic-money-wants-to-challenge-wise-with-even-cheaper-international-money-transfers/