“Advertisers struggle to understand their ROI across multiple marketing platforms. By explaining that ROI clearly and quickly, Improvado’s technology serves an important function — and addresses an important market opportunity” said PubMatic Cofounder and CEO Rajeev Goel.

https://www.globenewswire.com/news-release/2022/05/12/2442352/0/en/Improvado-Raises-22-Million-in-Series-A-Funding-Launches-Marketing-Sales-Data-Aggregation-Platform-for-Enterprise.html