"We are not a brand that most consumers have heard of, and we intend for it to stay that way. By partnering with existing financial services platforms such as Acorns, Truebill and Albert, Trellis aims to help businesses that have an audience that are already engaged, and that they are having financial conversations with, help bring insurance into the conversation," said CEO and founder Daniel Demetri.

https://techcrunch.com/2022/05/18/amex-ventures-bets-5m-on-trellis-which-wants-to-make-switching-insurance-providers-easier/