Resnik said the concept for Belong was inspired by the “pain” he and one of his co-founders had when renting homes. “We’re painfully aware of all the pains that people go through when they need to rent a home,” he told TechCrunch, “and how difficult it is to be able to afford a home.”

https://techcrunch.com/2022/05/19/belong-secures-80m-in-equity-debt-to-take-the-pain-out-of-rental-property-management/