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The deal will see Twitter launching a sales channel app that will be made available to all of Shopify’s U.S. merchants through its app store. The app allows merchants to onboard themselves to Twitter’s Shopping Manager, the dashboard offered by the social media company where sellers can access product catalog tools and enable other shopping features for their profiles.
“The Twitter sales channel makes it quicker and easier to meet our customers wherever they are. The automatic syncing is going to help us save so much time, and the sales channel allows me to easily connect the two platforms that we already tap into to sell products and engage with customers,” Trixie Cosmetics Senior Social Media Manager, Jessica Stevens, said in the announcement.
