Nico Girard, CEO of OXIO writes about the opportunities ahead for telecommunications as a service (TaaS), which he believes has come to revolutionize business models, placing the mobile phone at the center of the marketing and sales equation. In simple terms, TaaS allows any business to function as a mobile operator without the costs and complexities associated with the traditional telecom operators. It unbundles the wireless infrastructure from these operators into a custom-purposed, asset-light network. By dramatically simplifying telecom, OXIO allows businesses to be the closest to its consumers 24/7 by being their mobile carrier.