Brazilian challenger bank Nubank has announced hitting one million cryptocurrency users in the country barely a month after launching the service. Nubank’s CEO and co-founder David Vélez confirmed the milestone noting they expected to hit the target in a year considering the ongoing crypto winter.
Notably, Nubank partly attributes the growth to the company’s goal of educating users on the risks associated with cryptocurrencies through the provision of educational materials to eliminate existing barriers. “There is no doubt that crypto is a growing trend in Latin America, one that we have been following closely and believe will have a transformational impact on the region. Yet the trading experience is still very niche as customers either lack information to feel confident to enter this new market or just get frustrated by complex experiences,” Vélez added. Nubank’s crypto service growth aligns with the increased uptake of digital assets among Brazilian citizens exhibited by other service providers in the country. For instance, Mexico-based crypto exchange Bitso revealed that it had reached 1 million users in Brazil.
https://finbold.com/warren-buffett-backed-nubank-hits-1-million-crypto-users-in-less-than-a-month/