“The goal (of Robinhood) is to make the process of a trade as simple as hailing an Uber or posting a picture on Instagram,” said co-founder Vlad Tenev. Along with going mobile-first, Robinhood hopes to set themselves apart by not charging fees for trades. Robinhood recently raised an additional $13 million — for a total of $16 million — led by Index Ventures. Also in the round: financially focused Ribbit Capital, Howard Lindzon of StockTwits, Box CEO Aaron Levie, Path CEO Dave Morin, Jared Leto, Snoop Dogg and Nas.

--->I love seeing Snoop and Nas making fintech venture investments.