The joint venture between Vodafone, EE and O2 via Weve was intended to make it easier for banks and retailers to interact with the operators. In return, the three companies would incentivise mobile payments by pre-loading apps and implementing loyalty schemes. The joint venture would take a small cut of purchases in a mobile payments market that the Centre for Economics and Business Research forecasts will be worth £14.2bn in 2018. Vodafone, EE, and O2 were unable to agree on how the Weve standard mobile wallet should function. Last week’s announcement by Apple leaves mobile operators scrambling to establish themselves in the mobile payments market, and the three companies have made the decision to focus on promoting their own mobile payments solutions.

http://www.paymenteye.com/2014/09/15/vodafone-ee-and-o2-ditch-joint-mobile-wallet-project-after-apple-pay-announcement/