The term "Showrooming" describes consumers who price shop online after visiting physical stores. "Webrooming" refers to the process of researching products online and then visiting a store to make a purchase. It seems that young folks with smart phones are making the switch
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‘Webrooming’ is shifting the opportunity back to the brick and mortar stores
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According to Merchant Warehouse’s findings, 69 percent of people with smartphones in the 18-36 demo have webroomed, while only 50 percent have showroomed. Among 37-48 year olds, 71 percent have webroomed versus 53 percent who have showroomed.
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