According to Merchant Warehouse’s findings, 69 percent of people with smartphones in the 18-36 demo have webroomed, while only 50 percent have showroomed. Among 37-48 year olds, 71 percent have webroomed versus 53 percent who have showroomed.

http://www.adweek.com/news/advertising-branding/study-shows-prevalence-consumer-webrooming-157576