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Uncovering Data For Credit Worthiness Earns DemystData $5 Million

We are yet to meet Mark (the Founder of DemystData), but have heard good things from several people. He's an Antipodean now based in NYC. I hope we do get to meet him soon.

DemystData founder Mark Hookey knew the hassles associated with a thin file all too well, which is why he launched his company in Hong Kong in 2010. “The genesis of DemystData was around getting rejected for credit cards quite frequently when I moved to different places in the world,” says Hookey, a former employee at LexisNexis. “I was rejected for a credit card at one point when I had 20 times the amount of credit and I thought if there’s supposedly this abundance of data out there how come it is not making its way into the hands of the credit provider?”

Tags

alternative credit, big data