DemystData founder Mark Hookey knew the hassles associated with a thin file all too well, which is why he launched his company in Hong Kong in 2010. “The genesis of DemystData was around getting rejected for credit cards quite frequently when I moved to different places in the world,” says Hookey, a former employee at LexisNexis. “I was rejected for a credit card at one point when I had 20 times the amount of credit and I thought if there’s supposedly this abundance of data out there how come it is not making its way into the hands of the credit provider?”

http://techcrunch.com/2014/05/29/uncovering-data-for-credit-worthiness-earns-demystdata-5-million/?ncid=rss