This edition is the first in a series by JWT that looks to understand digital consumers in Latin America. Banking gets looked at in some detail. You can view the full PDF here
The banking sector has historically been a pioneer in promoting and teaching new technologies to Chilean consumers. Internet banking in Brazil is a clear and strong example of this: Decades of high inflation – up to 90% a month – obliged banks to develop complex instruments and systems. Today, consumers and companies can execute all types of transactions online and integrate this with other services: credit card, insurances, investments, loans, pay all sorts of bills automatically (ex: telecom, power, water, gas), car/labor/property taxes, etc. Brazilians were early adopters of online banking making financial transactions online has become commonplace – it’s not something Brazilians are afraid of.