Digital LATAM - Understand digital consumers in Latin America

The banking sector has historically been a pioneer in promoting and teaching new technologies to Chilean consumers. Internet banking in Brazil is a clear and strong example of this: Decades of high inflation – up to 90% a month – obliged banks to develop complex instruments and systems. Today, consumers and companies can execute all types of transactions online and integrate this with other services: credit card, insurances, investments, loans, pay all sorts of bills automatically (ex: telecom, power, water, gas), car/labor/property taxes, etc. Brazilians were early adopters of online banking making financial transactions online has become commonplace – it’s not something Brazilians are afraid of.

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