This report by Corporate Insight reviews the innovative approaches firms like SigFig, Betterment, Wealthfront and others are taking to meet their goal of successfully serving clients online at a lower cost than that of established financial institutions. They also provide some analysis of the challenges companies face when delivering advice online without a human intermediary and they provide some recommendations for addressing these issues.
Transcending the Human Touch: Onboarding and Product Strategy for Automated Investment Advice
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