.jpg)
Tech vendors at the T3 conference in Atlanta last week saw a slew of robo-advisor-fighting tools for human advisors.
One panelist commented “If you ever hope to compete with robo-advisors, you must be committed to a relentless end-user focus. A single-minded user focus is a prerequisite of this revolution. Look at what Wealthfront does every day.”
The big robo-fighting news from MoneyGuidePro at T3 is its launch of myMoneyGuide, which is billed in a company release as “a revolutionary approach to advice delivery, investor education and advisor marketing.” MGP has designed the new product to lead investors through a guided online planning experience that motivates them to create goal-based wealth and retirement plans.
