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How it works - Customers who buy health insurance through Oscar (available in NJ/NY), are given a free Misfit step tracker. The tracker syncs to Oscar's mobile app and credits customers $1 each day they hit their step goal. The bonuses are paid in Amazon gift certificates.
This week, Oscar Insurance launched a new program giving clients Misfit Fitness trackers as part of their plans. If people reach a daily step count determined by their current health stats, they'll get $1 every time they surpass that goal. Once they hit $20, they can cash out with an Amazon gift card. They can keep doing this until they hit a $240 annual limit. And if Oscar users already have a fitness tracker, they can keep using what they have as long as it syncs up to Apple's HealthKit (so that's a no-go for Fitbit users). The company is working on ways to track other activities like biking and swimming, but for now, it's focused on the step count.
