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UBS Group, facing the threat of competition from non-bank players, has turned to Sqreem Technologies, a Singapore-based technology company, to use artificial intelligence to help deliver personalized advice to the bank’s wealthy clients.
“Banking is one of the most rudimentary industries when it comes to digitalization,” Dirk Klee, chief operating officer for UBS wealth management and responsible for digital initiatives, said in an interview. “EBay, Amazon - everything is getting more and more digital. The question is how we translate this into a similar experience for our clients.”
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