CEO Matthew Humphrey and President James Herbert co-founded the San Francisco-based startup two years ago to make it possible for everyone from small investors to large institutional funds to invest in real estate securities. The startup boasts of competitive rates, automated systems, transparent processes and rapid funding timelines. The company is part of the recent growth in online marketplace lenders. This new generation of lenders is poised to take 25 percent and 30 percent of the business from "too big to fail" finance companies, growing to a $1 trillion business by 2025,

http://www.bizjournals.com/sanjose/blog/techflash/2015/03/lendinghome-raises-70m-for-online-real-estate.html