Initially launched as a consumer app in 2011, MyCheck has since pivoted to more of a B2B model, offering a platform that enables mobile payments/loyalty for big restaurant chains (such as Busaba and Prezzo in the U.K. and Blockheads and Aroma in the U.S.) and the hospitality industry more generally. It pairs the ability for a restaurant’s customers to ‘check in’ and pay using their mobile — waiter-free, if you will — with analytics and business intelligence so that customers can engage and be rewarded in ways that are more personal, rather than generic loyalty programmes. “The dining payment experience has not changed or improved since the credit cards were introduced, while the needs and desires of the customers and merchants have changed dramatically,”

http://techcrunch.com/2015/03/29/santander-mycheck/