Some great examples of how glossing over the cultural differences between regions can cost you big.
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Why copy & paste isn't the best product strategy for emerging markets
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This is not to say that digital products or services can never be transposed between developed and emerging markets. There are some good examples of where what seems like a ‘copy and paste’ approach has worked, such as Wikipedia, or even Microsoft Windows. However, to fully understand if a currently successful product has a chance of also making it big in an emerging market, it is advisable to dissect it into its constituent parts and evaluate each in isolation.
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