This is not to say that digital products or services can never be transposed between developed and emerging markets. There are some good examples of where what seems like a ‘copy and paste’ approach has worked, such as Wikipedia, or even Microsoft Windows. However, to fully understand if a currently successful product has a chance of also making it big in an emerging market, it is advisable to dissect it into its constituent parts and evaluate each in isolation.

https://www.linkedin.com/pulse/why-copy-paste-isnt-best-product-strategy-emerging-markets-davies