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Singapore-based fintech app maker, Call Levels, has raised $500k in pre-series A financing, led by 500 Startups. Investors included financial market veterans Timothy Teo (ex-GIC and JP Morgan) and Gracelyn Ho (ex-Morgan Stanley). Call Levels offers a real-time financial monitoring and alert service designed to help traders monitor financial asset price movements via their mobile phones.
The idea behind Call Levels may be somewhat niche, but it’s a smart idea catering to a good niche in the form of professional traders; at the moment the app is offered for free but later there will be paid value adds offered and who better to sell to than those who already have a lot of money to begin with. Prior to the new round Call Levels had raised $140,000 in angel funding from angel investor and former JP Morgan executive Timothy Teo, and a number of private undisclosed hedge fund managers. The company said it would use the new money to acquire users and increase their headcount with an intention to grow their penetration into other key financial markets such as New York, London and Hong Kong.
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