Exciting (and yet not so surprising news) from Amazon, who recently announced it will be stepping into the student-loan marketplace together with Wells Fargo as it's lending distributor. The new partnership is a clear win-win, as Amazon shoppers will hopefully become Amazon Prime subscribers and Wells Fargo will enjoy a stream of new borrowers. This new source of competition to online student lenders like CommonBond and SoFi may lead to a pricing-duel, as they will most likely need to offer similar interest-rate discounts as Wells Fargo plans to now offer through Amazon.