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Clicks beat Bricks, but did overall spending in the US decrease this year? One report pointed out that consumers are not spending as much as they once did. The average shopper spent $299.60 over this weekend, where it had been $380.95 in 2014 and $407.02 the year before.
The growth of e-commerce -- including people using their smartphones to buy gifts -- helped boost the total number of U.S. shoppers to more than 151 million over the weekend, according to the NRF. That figure, which accounts for the overlap between online and offline buyers, topped the 136 million that the trade group had predicted. Other factors, including an earlier rollout of holiday promotions, also are changing consumers’ behavior, NRF President Matthew Shay said in a statement.
